John O. Whiteman succeeded his father as CEO in the mid-1990s. Under John’s leadership, Empire focused on customer service, encouraged community involvement among its employees, established the official Corporate Values and celebrated its 50th anniversary.

Third-generation Chairman and CEO Jeffrey S. Whiteman took the company reins in early 2002. He led the company through the economic uncertainties following 9/11, instituted the 6 Sigma process improvement model, and looked for new ways to support customer businesses. He formed an alliance with Trimble technology dealer Sitech Southwest, expanded the company’s agriculture focus, launched a truck and trailer dealership, and directed the creation of a renewable energies group.

Empire now ranks among the top Caterpillar dealers in the world. The company has more than 1600 employees in a territory that includes the state of Arizona, southeastern California and portions of northern Mexico. Employees share a comprehensive benefits package, family friendly leadership, and pride at being part of one of the Southwest’s most respected companies.

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