SenseHub Poultry | Merck & Co., Inc.
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SenseHubCow Calf Monitoring Solution

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A flexible, high-performance beef cattle monitoring solution that meets your needs today and long into the future. SenseHub Cow Calf identifies the precise stage of heat and provides precise guidance for insemination timing to optimize conception rates.

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SenseHub Cow Calf delivers accurate and actionable insight, in real-time. It leverages years of experience in developing sophisticated algorithms to analyze behavior monitoring based on activity, rumination, eating and other proprietary key cow states.

SenseHub Cow Calf identifies the precise stage of heat and provides precise guidance for insemination timing to optimize conception rates. The solution is ideal for AI and natural breeding farms (cow-calf operations), and for both penned and grazing cows. It is effective at identifying cows with silent heat signs.

SenseHub Cow Calf enables you to leverage proven, highly reliable monitoring tags for your cows. Both monitoring ear tags and neck tags are based on the Allflex tag technology already in use on thousands of farms worldwide. They leverage decades of experience in tag development and manufacturing, and advanced algorithms, delivering reliable, long-lasting performance.

No. 1: Advance reproduction strategies with accurate heat and pregnancy insight

No. 2: Optimize reproduction on natural breeding / mounting farms

No. 3: Gain reproduction insights on seed stock farms

No. 4: Optimize health treatments, interventions, and overall cow wellbeing

No. 5: Improve group and nutrition management