Mission Statement

WestGen helps increase the profits, efficiency and business sustainability of Western Canadian dairy and beef producers and our partner companies.

Vision

To be the top performing and most admired genetics company in Western Canada.

We are trusted advisors in the field of genetics and reproduction.

Our member farmers rely on us to provide the best technologies and services to help them succeed. As proud owners of Semex, we bring world-leading products to our Western Provinces and we match that with essential value added services from our experts. Internally, we operate with a sense of purpose and a clear view of where we are going. We are aligned, and we are ready.

Innovating. Delivering.

We are part of something great, and we are proud.

We see ourselves as one team, and our strength grows as our members succeed. We genuinely care about the people we serve and the industry that supports us. We are inclusive, and we communicate regularly and effectively to create a sense of ownership and pride. Our members and staff feel like they are listened to, respected and well served.

Proud. Loyal.

Proactive and no excuses. I can make the difference.

I will never play the victim. I am accountable for my actions, and I take responsibility. I am solution oriented, and I understand that my colleagues rely on me to bring my best self to work every day. Let’s get it done.

Accountable. Resourceful.

Keeping promises builds solid relationships.

We always do what we say. It’s part of our culture, and it’s part of our service. If we say we will do something then you can count on us to deliver. If something happens that impacts our promise, we will take responsibility to make things right – then follow up to make sure we got it right.

Integrity. Trust.

Data Flow ll Milking

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