We will continuously strive to meet or exceed our customers’ expectations, allowing us to prosper in the steel and wire industry through the integration of people, systems and technology.

To accomplish this mission we must …

For Our Customers

Make customers the focus of everything we do in our business. Our responsibility is to provide products and services that meet or exceed their expectations for value, quality and timeliness.

For Our People

Be committed to the Liberty Steel & Wire 2000 process, a joint union/management effort that seeks a creative and flexible response to the needs of Liberty Steel & Wire, its employees, and customers.

For Systems & Technology

Allocate resources to provide continuous improvement of our skills, equipment and processes. Our continued competitiveness depends on the development of people, systems, and technology that enable us to attract and satisfy customers.

For Those Who Depend on Red Brand

Maintain responsible relationships with our stockholders, employees, retirees, suppliers, and communities. Those who depend on Red Brand and have a stake in our continued success, expect us to build a climate of trust in which everyone works to achieve our company’s mission.

Red-Brand - Model 12½ Gauge - 381-ft - Galvanized Smooth Wire