Coverage for the issues you care about. To promote mainstream media coverage of specific development issues WRENmedia was commissioned by the Technical Centre for Agricultural and Rural Cooperation (CTA), the Future Agricultures Consortium (FAC) and the African Women in Agricultural Research and Development (AWARD) programme to organise a series of media competitions during 2013-14. Through these competitions, African journalists submitted reports on subjects that included women in science and ICTs for development. Winners were funded to attend international conferences, facilitating further reporting, boosting their own skills and knowledge and leading to increased and improved coverage of the issues.
WRENmedia has also provided conference coverage services to a number of clients, including Bioversity International, CTA and FAC, for example through writing of daily highlights reports, interviewing key speakers, and synthesising lessons and opinions from discussions and plenary sessions. Often, we coordinate our coverage using a team of local, southern correspondents, in order to maximise the outputs.
Whether you seek to inform or influence policymakers, practitioners or donors, WRENmedia uses the right format to disseminate your message and to make it memorable. In 2015, a series of ‘Voices from the field’ will be presented in print, audio and video formats for the Global Alliance for Livestock Veterinary Medicines (GALVmed) to raise awareness of the vital work they do in livestock health. Choosing the right photo to reinforce a written message is another service we offer; CTA’s latest annual report and other key publications feature images carefully selected by us from agencies worldwide to achieve the greatest visual impact. And, over the last two years, we have worked on behalf of numerous organisations, including the European Initiative for Agricultural Research for Development (EIARD), the CGIAR Fund Office, the International Development Research Centre (IDRC), the International Wheat and Maize Improvement Center (CIMMYT) and the International Livestock Research Institute (ILRI) to help them communicate the value of their work to their donors, and other audiences, through sharply-focussed, boldly-designed impact briefs and outcome stories.
With extensive involvement in print, radio and online formats and over two decades of working with science journalists and other communication professionals across the developing world, we have the diversity of experience to offer a comprehensive and strategic vision for communication. For example, in 2015, WRENmedia is working as the communications partner to IDRC’s Cultivate Africa’s Future (CultiAF) programme. Working with five research projects, we are undertaking a full range of activities, including communications training for researchers (see Making research accessible), writing, editing and design of programme outputs such as project profiles and the programme brochure, development of outcome stories, press releases and web-based news, as well as providing advice on communication and PR strategies.