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Farm Journal, Inc.
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  5. Farm-Journal - Precise Programmatic ...

Farm-Journal - Precise Programmatic Service

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We offer audience-driven programmatic advertising powered by Farm Journal first party data. Our solutions help marketers reach their target audience with the right message at the right time.

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Service Portfolio

Reach agriculture audiences with your ads wherever they go online using our portfolio of programmatic tactics.

  • Display
  • Native
  • Video
  • CTV
  • Audio
  • Event
  • Geofence
Agriculture Audiences
For companies looking to digitally target unique agriculture audiences, Precision Reach has a segmentation that’s right for you. Go a step further and layer on behavioural affinities for extra precision.
  • Crop Farmers
  • Livestock Producers
  • Ag Retailers
  • Certified Crop Advisors
  • Vets, Nutritionists, Consultants
  • Other
What is Data Driven Programmatic Marketing?

Programmatic advertising is the process of purchasing digital ad space (display banners, pre-roll video, native, connected TV) in real-time, with the assistance of dedicated software and algorithms that automate the process. With data driven programmatic buying, exclusive segmented audience data is integrated into the programmatic process to efficiently and effectively serve ads to a highly targeted audience across a variety of mediums.