Farm Journal, Inc.

Farm-JournalPrecision Reach Service

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Precision Reach offers data-driven programmatic advertising services for agriculture, reaching audiences across all devices wherever they go online.

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What can I do with Precision Reach?

You have the power and flexibility to choose your tactics and audiences.

Tactics:

  • Display
  • Native
  • Video
  • CTV
  • Audio
  • Social

Audience:

  • Farmers
  • Ranchers
  • Retailers
  • Certified Crop Advisors
  • PCAs
  • Farm Equipment Dealerships 
  • Grain Merchandisers
Why does it matter to me?

Combining Farm Journal’s trusted and complete market access with Precision Reach’s next-generation technology gives you the most robust solutions to deliver high ROI campaigns.

3 steps to success with Precision Reach

Target Your Audience With Precision

Maximize your marketing dollars with precise farmer audience targeting by farm operation size, commodity and location.

Run Your Message Programmatically 

You’ll reach farmers, ranchers and retailers where they are. Whether in the tractor or on the couch, programmatic ads will find them and capture their attention. 

Win With A Multi-Tactic Approach

Your marketing strategy will come full circle with a multi-tactic approach that engages your audience in different environments, creating priceless brand awareness.