Website Localization Services
Green T offers a high quality website localization service. We have extensive experience of e-commerce and Internet marketing, and have learnt how to overcome the difficulties of adding foreign language versions to existing websites, as well as translating entire websites into different languages.
Website localization is crucial, and here's why:
- More than 50% of queries on Google are submitted in languages other than English (in 2002 the volume of inquiries was less than 30%). More than a third of such queries are submitted in a European language other than English (Google, the Google Zeitgeist, June 2003).
- Annual net-influenced sales rose to more than 20 billion euros across Europe in December 2002 and contributed 5 billion euros in Germany alone (Forrester Research).
- Visitors to a site are more than four times as likely to buy from a website with content in their own language and spend twice as long on the page (Independent research).
Websites need to work from a commercial perspective to be sustainable. Our website localization service takes all this into account to produce a localized website which is not only accurate, but also reads naturally in the target language.
Good website localization should always seem as if the content was originally written for the target language.
Website translation means focusing on a variety of factors including the language. Like all professional translation agencies, we convey the sense of language so key messages work in the relevant language. We would never consider translating word-for-word.
But there are often other issues to consider. For instance, translating from English in some European languages can mean that the amount of text increases (by 16% in the case of Spanish, German is often larger). This can be a problem if you have a template system already in place. So we will work with you to ensure that the website translation we provide addresses as many issues as possible - and deliver on time and to budget.
Able to work with all manner of content management system (CMS), we make the creation and maintenance of multilingual websites child's play.