PickApp - Open Field Farm Management System
Open field farms, particularly those cultivating deciduous and citrus fruits, face various challenges in improving profitability due to labor inefficiencies and quality depreciation. PickApp addresses these issues with a robust management system that monitors and boosts worker efficiency. The platform sends real-time alerts to farm managers about labor discrepancies, allowing them to promptly address weak points, reducing product loss, and improving overall quality. Furthermore, PickApp integrates real-time data from workers to assess product damage caused by pests or natural events. It enhances labor productivity on individual and team levels, improves cost-efficiency, and supports better process and product traceability. With features like GPS tracking of picked fruit baskets for logistic data collection and digital shipping invoice support, it increases operational standards across the farm. The system provides a data-driven foundation for strategic decision-making and long-term planning.
Open field farm profits are defined by high-quality produce and efficient harvesting. Yet when it comes to increasing profit, open field farmers face a myriad of challenges. Deciduous and citrus farms, for example, often experience a reduction of product value due to poor labor efforts. Quality depreciation is often discovered long after the fruit has been picked and stored.
Statistically, 20%-30% of deciduous and citrus fruit are thrown away due to quality depreciation, hurting farmers who have already committed to long-term storage costs. In case of fruits such as dates, which grow on extremely tall palm trees, farmers must also invest in expensive worker elevation tools. When labor, equipment and storage costs mount, there is less margin for human error.
PickApp responds to the needs of open field farms, and helps farmers live up to their desired standards. PickApp effectively monitors worker efficiency, and sends farm managers real-time alerts regarding labor discrepancies. This allows farmers to isolate and fix weak points immediately, thus reducing product loss and increasing worker efficiency. In addition, the system integrates real-time worker input from the field that includes product damage identification due to pest or natural causes, and other relevant data.
- Increased labor productivity, on both individual and team levels.
- Enhanced labor and product quality.
- Improved labor cost-efficiency.
- Better end-to-end process and product traceability.
- Storage operations and digital shipping invoice support.
- GPS tracking deployment that monitors the precise location of picked fruit baskets in the field, and deduces valuable logistic data.
- Higher performance standards that set the bar for all farm operations.
- Robust data collection and analysis, as a basis for smart decision-making and long-term planning.