Profit from Shows & Demonstrations Training
This course has been developed to address one of the perennial challenges that manufacturers and dealers encounter with frustrating frequency: How do you make the investment in shows and machinery demonstrations pay? The course will focus on the management and staff behaviours and actions necessary for success. If you’ve ever been to a poorly planned demonstration, or witnessed the huddle of staff talking to each other, or wondered exactly who followed up the leads and what were the outcomes, then you know how common the problem is.
By the end of the course delegates will be able to:
- Understand the key stages of demonstration planning
- and execution
- Understand best practice principles for converting the demo
- to a sale
- Design & implement demonstration planning and feedback tools
- Identify best practice in show stand management and staff
- standards
- Understand how to plan and manage staff roles at shows
- and demos
- Understand how to ensure that all leads are correctly logged,
- managed and followed up
Delegates should be in a role which directly manages or impacts on those involved in demonstration and show planning and delivery, both at supplier and dealer level.
This is a one day training course and will take place at the BAGMA Training Centre at Samuelson House, 62 Forder Way, Hampton, Peterborough, PE7 8JB.
Cost for the course is £310 BAGMA Members, £375 Non-Members
Next available course date: 18th January 2024