Our Story
Our Rich Heritage
Inventor John Regier recognized the simple need for a riding mower that could maneuver irregular landscapes, so he set to work creating a mower from farm machinery and mower parts. The mower could hug a flagpole or reverse directions at a fence with a turning radius of zero. With this, the world’s first zero-turn mower was born.

Excel Industries
Mr. Regier couldn’t maintain the production demand, so he brought his design to Excel Industries. Excel wanted to expand its product line and when they saw the mower in action, they knew the product would revolutionize the mower industry. Under the direction of company president Roy Mullet, Excel began production at its plant in Hesston, Kansas and introduced the Hustler in 1964.

Today
Since then, Hustler has become one of the leading brands of outdoor power equipment. Across the globe, the Hustler brand signifies Innovation, quality, strength, performance, and superior customer care.

Our products are designed by a team of innovative Excel engineers, always living up to the highest Hustler standards. With every Hustler product, our mission remains the same - to provide the most dependable products that complete more work in less time, while maintaining unmatched customer loyalty and the best warranties in the business.

HustlerTurf 50th Anniverary - Video