4 Rivers Equipment

4 Rivers Equipment

4 Rivers Equipment

We are excited to announce your John Deere dealer, 4 Rivers Equipment is the new name for Colorado Equipment, Colorado Machinery and Wyoming Equipment. When we acquired Tom Growney Equipment we gave our whole company a face lift, 14 John Deere Ag and Construction stores, same great employees, same great values, same Colorado ownership. At 4 Rivers Equipment we are . We are dedicated to serving the needs of our customers and providing our customers the best value in products and service. We are a certified John Deere dealer and offer many other fine product lines; providing you with the best value available. For over 80 years, 4 Rivers Equipment has been exceeding the needs of our customers through world-class parts, service and sales. We have 14 locations in Colorado, New Mexico, West Texas and Wyoming ready to supply and service your Agricultural and Construction needs.

Company details

924 11th Street , Greeley, , Colorado 80631 USA
View in map

Find locations served, office locations, manufacturers and our distributors.

Business Type:
Industry Type:
Market Focus:
Regionally (various states or provinces)
Year Founded:

4 Rivers Equipment is the new name but we are the same company of talented, dedicated and friendly staff that you have come to expect from us. As  We are dedicated to serving the needs of our customers and providing our customers the best value in products and service.

With over 85 years in the equipment business 4 Rivers Equipment is dedicated to being the best company for our customers, employees, product lines and our community.

Our vision began in 1926 and has remained consistent throughout the years: Offer quality products at the best value and support them with exceptional customer service; and to have the best people, with the best training to provide our customers better products and service. We are here for you; we are .

This core value has allowed 4 Rivers Equipment to continue to expand and to spur our success as your agriculture, construction and forestry dealer. In addition to John Deere products 4 Rivers Equipment also sells complimentary brands that include Bestway, Doosan, Dynapac, Finn, Frontier, Honda, JLG, Landoll, Stihl and many more.

We entered into the equipment business in 1926 under the name Romer Mercantile; in a small store based out of Holly, Colorado as a John Deere Agricultural dealership. The dealership prospered in spite of the depression, largely due to the people and our commitment to the customers. The foundation of offering quality products and supporting them with exceptional customer service helped us to expand our business and in the 1960s we grew as we added our Lamar store.

John Deere entered into the construction business and in 1967 we did the same, with the addition of Fort Collins, Pueblo and Colorado Springs. In 1994 the name became Colorado Machinery. With our addition of Frederick, Colorado Machinery became 4 stores strong.

In 2006 Romer Mercantile became Colorado Equipment, a John Deere Agricultural dealership. By the end of 2008 Colorado Equipment was 8 stores strong. The Holly and Lamar stores were joined by Rocky Ford, Pueblo, Strasburg, Greeley and Fort Collins as well as a store in Cheyenne Wyoming under the name Wyoming Equipment.

In 2013 we acquired Tom Growney Equipment, 4 stores located in Albuquerque NM, Farmington NM, Hobbs NM, and El Paso TX. At the same time we combined all 14 locations under the name 4 Rivers Equipment.

We currently have two stores that are combined construction and agricultural, six stores that are only agricultural, and six stores that are only construction.

The people working at 4 Rivers Equipment are what make our business successful with over 300 highly trained and innovative individuals working at our stores. We want to be a partner in your growth in the years to come. We assure you that we will be flexible, aggressive and attentive in our pursuit of a partnership based on quality and satisfaction. We are here for you; we are .


Over the years we have received many awards, here are a few

  • Deere Onyx award (2011)
  • Peak Performance Award (2011)
  • 3 time achievement winner (1997,1998, 1999)
  • Partners in Excellence Achievement (1997, 1998, 1999, 2000)
  • Mark of Excellence (1985, 1986, 1987, 1988, 1989, 1990, 1992, 1993, 1995)