AF Gason Pty Ltd

AF Gason Pty Ltd

Today, 70 years after commencement the business, Gason has become one of Australia’s leaders in the design and manufacture of quality innovative seeding and tillage equipment. Recognising the fluctuation in the agricultural sector Gason decided to enter new markets by diversifying its product range to include solid fuel woodheaters. With fully automatic laser cutting machines and robotic welding capability, Gason has the capacity to satisfy their own internal steel cutting needs, and to service a significant volume of sub-contract work for various companies across a wide sector. Gason today provides back up sales and service to its approximately 400 dealer outlets throughout Australia and overseas.

Company details

Blake St , Ararat , Victoria 3377 Australia
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Internationally (various countries)

AF Gason Pty Ltd, was founded in 1946 at Ararat in Western Victoria, Australia, as a one man motor trimming business.

The Founding father was Mr Frank Gason and the Company remains a family owned business today with fourth generation family members occupying key roles within the business.

From the early 1960s to the early 1980s, Gason grew to be a national market leader in Australia supplying retro-fitted cabins for major tractor manufacturers and importers including Massey Ferguson, John Deere and Ford.

As factory fitted cabins became standard equipment on imported tractors, Gason evolved into its current role as a world class designer and manufacturer of broadacre farm machinery, woodheating products and much more.

Today Gason is a significant regional employer, has a highly skilled workforce, and are very active in training apprentices through an in-house training program in addition to other staff development programs.

Gason Agriculture and Woodheating ranges are distributed through an extensive network of  dealers throughout Australia. In addition to the Gason branded proprietary products the company offers a multitude of industrial services such as laser cutting, powder coating, welding and assembly to a broad range of industry sectors supplying customers in major capital cities and other regional areas.

The Company operates a world class engineering production facility of around 20,500 square metres under roof on its 3.24ha (8 acre) site.

The beginnings of today's operation at Gason extends back to February 1946 when Mr Frank Gason founded a motor trimming business in the western Victorian town of Ararat.

Frank worked at the Ford Motor Company in Geelong and decided to move his family to Ararat. He had no premises, little money, no contracts – just experience and a strong will to get started. Eventually a small business was established in a rented premises known as AF Gason, Motor Trimmer & Body Builder. The business started with a workbench, a small selection of hand tools, even small stock and a sewing machine.

From that humble beginning the company expanded in the 1960s, 70s and 80s to be a world leader in the design and manufacture of tractor cabins. Then as tractors began arriving into Australia with cabins already fitted as standard, Gason continued to diversify into the agricultural sector.

The company operates its manufacturing facility from its 3.2 hectare site at Ararat, Victoria with 20,500 square metres of undercover floor space. Sales personnel operate throughout Australia with a sales office for seeding and mowing machinery in Ararat, woodheaters at Scoresby and recently acquired caravan manufacturing business in Bayswater, Victoria.