The Animal Agriculture Alliance, a 501(c)(3) non-profit organization, is a broad based coalition of individual farmers, ranchers, producer organizations, suppliers, packer-processors, scientists, veterinarians and retailers. The Alliance with its members are interested in helping consumers better understand the role animal agriculture plays in providing a safe, abundant food supply to a hungry world. By speaking with a common voice, the Alliance will ensure consistent, accurate messages based on sound science are communicated to the general public.
The topic of responsible and sustainable animal agriculture has received a lot of attention in recent years, but these concepts are nothing new to the American farmer. Given the rise of social media and the increased interest in food production by consumers, the people asking questions about sustainability are not just neighbors, friends and relatives, but include audiences around the globe. This puts animal agriculture under increased scrutiny and means that farmers have to put far more emphasis on the social side of sustainability than ever before. The 2016 Advances in Animal Agriculture report is available here.
What is Sustainability?
The meaning of sustainability has been subjected to a variety of interpretations, but it is critical to understand that sustainability is a continuous journey, rather than a destination.
To those in agriculture, sustainability means using natural resources efficiently; caring for the land, air, water and wildlife.
Livestock production in the United States is a model for the rest of the world for several reasons: (1) we use advance genetics; (2) we use advanced healthcare; and (3) we feed our animals optimal diets.