Since 1952, Carter Machinery has had a hand in the success of numerous construction, mining, forestry, and industrial operations throughout our assigned territory. We`ve grown to be one of the leading Caterpillar dealers in the U.S. with over 20 locations and 1,100 employees. Our technicians, technical advisors, salespeople and support staff have an old-fashioned devotion to doing the job right, because they know a solid reputation is built one satisfied customer at a time.
We continuously enhance our customers' experience by delivering the highest levels of value through engaged employees.
- Integrity - Our moral character guides our actions.
- Commitment - We do what we say we will do.
- Excellence - We believe in the unlimited ability to improve.
- Teamwork - We harness our combined strengths as individuals.
The 1950’s were a pivotal point in our country’s history, marked by a sharp rise in the economy for the first time in over 30 years. While Caterpillar had representation in Virginia dating back to 1928 through Virginia Tractor Company, the ever increasing activity in western Virginia thanks to infrastructure developments and coal mining, demanded a greater focus. As a result, Carter Machinery was formed to serve customers in southwestern Virginia.