Clarifruit

When Avi Schwartzer picked a surprisingly bland clementine from a tree in his backyard, he had a eureka moment that would eventually lead him to co-found Clarifruit. Finding no end-to-end tool on the market that could accurately perform QC of fruits and vegetables, he set about developing one himself. Along the way, he discovered that the way fruit and vegetables are picked and evaluated has hardly changed in decades. In fact, while digital transformation is revolutionizing every industry under the sun, fruit and vegetable QC has been left in the shade. At Clarifruit, we are meeting this challenge head on by revolutionizing the fresh produce supply chain from field to fork, bringing it into the digital age, and contributing to a world standard for fresh produce evaluation. The result: favorable revenue opportunities for all stakeholders in the fresh produce supply chain and reduced global waste.