General Hydroponics

At General Hydroponics, growing is at the heart of who we are and everything we do. We live it and breathe it. The story of General Hydroponics spans more than 4 decades — with humble origins as a garage-based startup in Berkeley, CA and growing to the leader in hydroponic plant nutrition that it is today. Since Day 1, we’ve been at the center of a budding global community. One that wears its status as an altogether different breed like a badge of honor. A community built by those who wake up every day with the grit to create something extraordinary — and to do it on their terms. Who knows what it’s like to be told that their ideas are far-fetched. Who defy the voices that demand they be like everyone else. We take inspiration from those who refuse to follow the rules. We believe in the underdogs. The rebels. The nonconformists. Because that’s exactly how we got our start.