Welcome to the Livestock Media Group, publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago as a division of Heartland Communications Group (Ft. Dodge and Des Moines, Iowa), the Livestock Media Group serves the information and marketing needs of America’s beef and dairy producers. In addition to our industry leading print magazines, Livestock Media Group is a comprehensive multi-media communications company reaching producers and suppliers across all media channels. The company now publishes more than 40 print and digital magazines and guidebooks for the construction, agriculture, livestock, aviation and industrial machine markets and reaches an expanding global audience. Besides its headquarters in Fort Dodge, Heartland also operates branches in Des Moines, Iowa; Kansas City, Mo.; Lincoln, Neb.; Phoenix, Ariz.; Denver, Colo.; Manitowoc, Wis.; and London, England.
In 1956, contractor John Peed was struck with an idea as he searched for a piece of used construction equipment: wouldn’t it be great if a contractor could quickly locate whatever heavy machinery he needed in one place? If you wanted to buy used equipment back then, you had to hunt for it. No dedicated construction equipment marketplace existed.
The world wasn’t quite ready for his idea, so he waited another 10 years, trying to persuade banks to lend him money for his newsletter focused solely on the untapped but unproven market of used construction equipment. “They just kept showing me the door,” the late founder said in a 1973 newspaper interview. Down on his luck, he nearly shipped out to run a quarry 45 miles from Saigon, Vietnam, but gave the newsletter idea one last chance. This time, it stuck.
On Thursday, April 14, 1966, Contractors Hot Line, the newsletter and the company, was born. No one would have predicted that little four-page weekly flyer would turn into a multi-milliondollar publishing company now known as Heartland Communications Group, based in Fort Dodge, Iowa, which is celebrating its 50th anniversary this April.
Mr. Gale McKinney, Heartland’s president and CEO, credits the company’s employees and its thousands of loyal clients and readers for making this milestone possible.