Helix Australia is a wholly Australian owned and operated business specialising in the breeding, marketing and licensing of new and improved Waxflower varieties. Since its inception in 2008 Helix Australia has put together an exciting range of new Waxflower varieties including My Sweet Sixteen, Dancing Queen, Chantilly Lace, Sarah`s Delight, Moonlight Delight and Raspberry Ripple.

Helix Australia is headed up by Craig Musson and Adrian Parsons – who both have over 20 years horticultural marketing experience via their role as directors of WAFEX – Australia`s leading cut flower exporter.

The future in waxflower

Waxflower is one of the major "filler flower" crops grown in the global cut flower industry with major production centres in Australia, Israel, USA (California) and South Africa. Helix Australia will license growers around the world to ensure all year round supply of these exciting Waxflower varieties to the worlds discerning florists and bouquet makers. These licensed supply agreements will be backed up by a range of trade marketing programmes to ensure the profile of Helix Australia Waxflower varieties is prominent across all sectors of the wholesale cut flower industry.

In addition to a strong demand across the global cut flower industry Waxflower is also a very popular pot plant / landscape plant with strong interest from home gardeners and landscapers alike. Many of the Helix Australia Waxflower varieties offer excellent potential application for landscape usage. Helix Australia will invest and promote strongly in the global nursery / landscape industries to ensure the world`s gardeners are able to grow and enjoy the wide range of colours, plant forms and flowering seasons afforded by Waxflower.

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