Holaras | Hoopman Machines B.V.
Founded in 1911 as a local blacksmith in Aalten, in the Eastern Netherlands. Now, many years later, it has become an international player in the agricultural, infrastructure, industrial and horticultural sectors. A family business with an important goal: Developing innovative Hoopman and Holaras machines that add value, for and with its customers and partners. Providing reliable solutions, quality products and specialist service is in the company’s DNA.
Company details
Find locations served, office locations and our distributors
- Business Type:
- Manufacturer
- Industry Type:
- Agriculture
- Market Focus:
- Internationally (various countries)
- Year Founded:
- 1911
- Employees:
- 11-100
About Us
Did you know...
- +5.000 Silage spreaders have been produced
- 24 is the number of countries worldwide where our machines are used
- 20.000 m² Is the surface area of our factory
- 570 Solar panels provide a saving of 46% on natural gas and 26% on elektricity
- 9.000 kg Of welding wire is consumed per year
Strong in other sectors too:
- Silage, feed and cutting tech
- Onion harvesting / onion handling
- Cleaning and sweeper tech
Our core values are the essential building blocks
Power of partnerships
We are great believers in the power of co-creation with colleagues, customers and partners to develop innovative machines that add value. We monitor market trends, listen carefully to what is wanted and needed, and actively share our thoughts with our customers. Customers can count on a reliable partner; we do what we say. We believe in the power of partnerships. Maybe you can travel fast alone, but together you go much further.
High-quality craftsmanship
We rely on our rich history and specialist knowledge to supply high-quality dependable machines. This aspect depends very much on the sustainability of our machines and the long-term employability of our staff. We believe that it’s important for our staff to continue to develop their skills. We’re a dynamic company, and we’re obviously expanding naturally in sync with the rapidly changing world. Our employees have a passion for their craft, and are real specialists. Their fields of expertise are diverse; from engineering, work preparation, and sales to metalworking. As a recognised training company, we’re open to enthusiastic young talent. We offer students the opportunity to gain practical experience and evolve into fully-fledged professionals.
Committed employees
Our people make the difference. We owe the quality of our machines and services to our enthusiastic employees. They are the solid basis on which our company’s healthy future, and above all our customers, depend. By investing in making sure our employees can stay in useful employment for the long run, we keep them engaged, motivated and productive. The short communication lines within our organisation ensure pleasant partnerships and a friendly atmosphere, fitting for a family culture.
Close to the customer
Although an international player, we maintain our local character. Thanks to the extensive Holaras dealer network, there’s always a specialist near every end user. The specialists in our service-orientated sales and engineering department know the market, and are happy to share their expertise with customers. They actively share their ideas, and are happy to enter into partnerships with our customers. We want to make their work as appealing and easy as possible.
Innovation in technology
We develop innovative machines that add value We don’t innovate alone, but rely on co-creation with colleagues, customers, and partners. We monitor market trends, listen carefully to what is wanted and needed, and actively share our thoughts with our customers. During development, we focus on intelligent solutions, sustainability, and user-friendliness. We’re a dynamic company, and advancing in sync with the rapidly changing world.
The origins of Hoopman Machines
The origins of Hoopman Machines
The Hoopman family company first saw the light of day in the Aalten hamlet of IJzerlo. In 1911, blacksmith's assistant Jan Hoopman decided to start his own business, and took over the local forge in IJzerlo. His company’s main business activity was providing services to local farmers, and it was also a port of call for German customers just across the border. In addition, Jan and his wife Anna ran a store, a bicycle repair shop, a car rental company, and a gas station together. A truly enterprising couple.
The origins of the 5,000th silage spreader
This year, we’re celebrating a wonderful milestone. Hoopman Machines produced and delivered the 5,000th silage spreader to Holaras dealer Agrotechnik Tafily in Poland. A silage spreader has become an indispensable tool to help farmers and agricultural contractors ensile grass. But where did the idea come from?
Our People Make the Differnece
We owe the quality of our machines and services to our enthusiastic employees. They form the solid basis on which our company’s healthy future, and above all our customers, depend. By investing in making sure our employees can remain in useful employment in the long run, we keep them engaged, motivated and productive. Hoopman Machines is a family business, and Hoopman equipment & engineering stems from within it. The short communication lines within our organisation ensure pleasant partnerships and a friendly atmosphere, fitting for a family culture.