It`s Fresh Ltd

It`s Fresh! is a Food Freshness Technology Holdings company, delivering exciting and revolutionary new freshness solutions to the grocery sector, based on consumer-friendly advanced materials innovations. Our discrete It`s Fresh! filters purify the air around perishable produce, inside the pack from field to fork; helping our customers deliver fruit that is fresher for longer, thereby significantly increasing sales, and slashing unnecessary waste - right into the consumer`s home. Ethylene absorbing filters, shelf life extension.