Formerly known as John W Doubleday Ltd, Doubleday Holbeach is the head office of the Group and is where the business began in the early 1970’s. John Doubleday, the founder of the company started manufacturing cultivation equipment in a small blacksmiths shop in the village of Holbeach St Johns. As the company and demand grew, the business was moved in 1972 to the depot where it is today and became a franchise of Ford Tractors. John W Doubleday Ltd became John Deere dealers in 1982 and has since also formed strong relationships with other well known manufacturers such as Väderstad and Gregoire Besson.
The Doubleday Group was founded by John Doubleday in the early 1970's and is still very much family owned with the business now being led by the family's third generation. As the leading John Deere dealers for Lincolnshire and Norfolk which began with John W Doubleday Ltd taking on the John Deere franchise in 1982. The Doubleday Group has grown from strength to strength with the acquisition of Bourne Tractors in 1988 and Evergreen Tractors in 1999. From 2011 the trading area of the Doubleday Group has grown again and now encompasses northern Lincolnshire. 2014 is set to be a progressive and exciting year for the Doubleday Group. The build of our new depot at Swineshead is well underway and we are hoping to open for business soon. The core mission and ethos of the Doubleday team is to provide the best back up, support and service to their product and it is the strong after sales care and support with which the company are well known.
The Doubleday Group are pleased to supply and service agricultural machinery from many of the leading agricultural manufacturers including John Deere, Väderstad, Larrington Trailers and many more. We also pride ourselves in our large stock of good quality second hand used machinery that we supply nationwide and export worldwide. We have an impressive line up of more than 50 used tractors, used combines and used machinery of all makes and models.
The depot is situated just outside the village of Holbeach St Johns which is approximately 9 miles from the town of Spalding in South Lincolnshire. The depot holds the largest stock for the group of used machinery and is renowned nationally and worldwide for its large stocks of quality used machinery. We have a large, highly experienced professional team of service, parts and sales personnel, several of whom have been with the company for many years. Additional outlets were added with the purchase of Bourne Tractors in 1988 and Evergreen Tractors in 1999.