J. W. Doubleday Ltd

Formerly known as John W Doubleday Ltd, Doubleday Holbeach is the head office of the Group and is where the business began in the early 1970’s. John Doubleday, the founder of the company started manufacturing cultivation equipment in a small blacksmiths shop in the village of Holbeach St Johns. As the company and demand grew, the business was moved in 1972 to the depot where it is today and became a franchise of Ford Tractors. John W Doubleday Ltd became John Deere dealers in 1982 and has since also formed strong relationships with other well known manufacturers such as Väderstad and Gregoire Besson.