Performance Livestock Analytics, Part of Zoetis

Performance Livestock Analytics was founded to provide a digital platform for the livestock industry. Livestock production plays a critical role in the agriculture industry, but had been underserved by ag technology providers, particularly when compared to the row crop industry. We used our own livestock experience, practical insights from producers, technical expertise of data engineers and our previous Silicon Valley experience to create the livestock industry’s first cloud-based platform. Today, our platform includes Performance Beef and Cattle Krush. Our innovative platform combines cloud-based technology with on-farm information, simplifying data collection and providing powerful analytics for livestock producers to make better marketing and management decisions. As livestock producers, we’re passionate about connecting the industry and helping producers succeed. Our customers have been integral from the start and continue to drive every enhancement and update.