Started in a one room shop in 1964 by Marvin Priefert, our company was established based on the needs of the American farmer and rancher. Building ranch equipment is not just our job; it’s our lifestyle. It’s not what we do – it’s who we are. Hard work, good people, and willingness to step “outside the box” have allowed our company to grow and prosper from its humble beginnings to one of the largest and most respected ranch equipment manufacturing companies in the world that not only leads the way in the livestock handling business today but has, in many ways, revolutionized the industry. Now entering its third generation of ownership, Son Bill, and now grandsons Eddie, Nate, and Travis carry on the tradition of finding a better way into the everyday operations of Priefert Manufacturing. Motivated by the pride of ownership and the challenge of “building a better mousetrap”, the Priefert Family has built a business and reputation known around the world.