ProVerde - Trade Strategies

Market research and trade development services for companies, organisations and Government institutes. We are specialised in horticulture, including cut flowers and other ornamentals, fruits & vegetables, and biodiversity products. With ProVerde you tap into a network of experts.

Company details

Leidijk 88 , Bemmel , Gelderland 6681TP Netherlands

Locations Served

Business Type:
Service provider
Industry Type:
Agriculture - Horticulture
Market Focus:
Internationally (various countries)

Experienced consultants who make things happen

Milco Rikken, with a Master's Degree in Economics, is a specialist in market research and in the international floricultural and horticultural trade.

After having worked as a consultant trade promotion for clients as CBIColeacp and ProTrade, he further specialised in the floricultural trade as a Marketing Analyst at the Flower Auction in Aalsmeer (VBA). As key staff member, he was involved in market research and marketing planning and advised the board of directors on strategic issues. Since 2002, Milco Rikken is owner/consultant of ProVerde.

Recent activities include training as part of export development programmes for cut flowers in Kenya, Ethiopia, Colombia, South Africa and Egypt; horticulture sector development in Ethiopia, Rwanda and Surinam; evaluations and feasibility studies of CBI export promotion programmes, and the introduction, promotion and sales of various ornamental products on the European market.

ProVerde at a glance

  • More than 15 years of experience in market research & trade development.
  • Consultancy projects in over 10 countries.
  • Database with over 4,000 articles searchable by keyword.
  • EUROSTAT and FAOSTAT logins with prepared query’s.
  • Contacts with importers, wholesalers and trade experts in EU countries.