Randell Agriculture Ltd

Randell Agriculture Ltd

Randell Agriculture Ltd

Randells is your one stop shop for garden and leisure machinery/equipment. Buy on-line for unbeatable prices on a huge range of lawn mowers, ride-on lawn mowers, garden tractors, strimmers, brush cutters, hedge trimmers, chainsaws, log splitters, trailers, renovators/power tillers, leaf blowers and vacuums, shredders and other garden chore performers. Our growing leisure portfolio includes pedal go-karts and trikes, petrol karts/ dune buggies for off road use, trampolines and quad bikes. We can deliver normally within a few days of receiving your order.

Company details

Norwich Road, Horstead , Norwich Norfolk , NR12 7EE United Kingdom
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Business Type:
Industry Type:
Market Focus:
Locally (one state or province)

Born in the 19th Century – stronger than ever in the 21st Century
Although the present company was founded in 1978 by the current Chairman, A.J.Randell, the Randell business as such was formed back in 1820 in North Walsham, Norfolk, where they had a foundry manufacturing what became a complete line of agricultural machinery. This was mostly horse drawn and included ploughs, drills, cultivators and hoes, water carts, feeding troughs and many other items of farm equipment. F & H Randell was the original company name, founded by the Great, Great, Great Grandfather of Randells present Managing Director, William Randell. 

Continuing family name 
In 1963 the original Randell family business was sold to the Australian firm Dalgety Engineers who retained the use of the original family name until 1990 when they sold the business and the name was no longer used. Meanwhile in 1978 an opportunity had arisen for A.J. Randell to re-establish the business at Horstead near Norwich, basically in competition with the ‘old’ company. Some would say that this was successful as the old company eventually went out of business but 30 years since its inception Randells new company continues to grow and flourish.

Strong relationships with quality suppliers
From 1978 until 1981/2 Randells was predominantly involved with crop storage and grain handling equipment but a change in legislation which affected grant aid payments had a detrimental affect on this type of equipment so dealerships for other types of machinery were sought. The first of these was Kverneland, at the time a little known Norwegian plough maker, which quickly gained an excellent reputation amongst farmers, as did Randells for their support and back-up of the machines. Today Kverneland are the UK market leaders and through acquisitions made throughout the 1990’s have become World leaders in the farm machinery business. The second notable franchise which Randells secured was Vaderstad - once again a relatively unknown cultivator and seed drill maker from Sweden - who have become leaders in their field today.

Expansion into Garden Machinery
As the company grew in the 1980s Randells took on their first garden machinery franchise and quickly developed a good reputation in the ride-on mower market. Today the company are main dealers for many of the leading brands of garden/groudscare machinery such as Countax, Mountfield, Etesia, Kioti, Shibaura, Echo, Bear Cat and many others. Randells pride themselves in their service and spareparts back-up facilities for all the machines they sell.

Expansion of Agricultural Business
In 2005 an opportunity arose with another local farm machinery business (Norfolk Farm Machinery) and as a result a new company was formed. Randell NFM Ltd are main dealers for the leading names in farm machinery today – Massey Ferguson, Fendt, Kverneland, Accord, Vaderstad, Monosem, and many more. Visit the Randell NFM website at www.randellnfm.co.uk

Concentrating on the Garden Machinery business
Randells Garden, Grounds and Leisure Equipment, with their three outlets across Norfolk has evolved into a specialist firm which concentrates on quality garden and associated machinery.

Further expansion into Leisure Machinery / Equipment
Having already established a huge customer base of people with large gardens, Randells have expanded into trampolines, go-karts, quad bikes and other outdoor equipment. This market looks set for continued expansion as more products are added to the range.