Redhead Equipment

Redhead Equipment is a heavy equipment dealer that sells Trucks, Trailers, Construction, Agricultural and Forestry Equipment. As a whole, the company believes in providing its clients with high quality sales, parts, service and financing solutions to all of their equipment needs.  In addition to Redhead Equipment’s identity as a heavy equipment dealership, it is also an active member of the community and the province of Saskatchewan. The company is grounded in its Saskatchewan roots and is committed to giving back to the community in order to assist with the provinces current needs and ultimately shape its future.

Company details

Box 32098, Hwy 1 East , Regina , Saskatchewan S4N 7L2 Canada

Locations Served

Business Type:
Distributor
Industry Type:
Agriculture
Market Focus:
Nationally (across the country)

Redhead Equipment is a heavy equipment dealer that sells Trucks, Trailers, Construction, Agricultural and Forestry Equipment. As a whole, the company believes in providing its clients with high quality sales, parts, service and financing solutions to all of their equipment needs. 

In addition to Redhead Equipment’s identity as a heavy equipment dealership, it is also an active member of the community and the province of Saskatchewan. The company is grounded in its Saskatchewan roots and is committed to giving back to the community in order to assist with the provinces current needs and ultimately shape its future.

Redhead Equipment is a one-stop solution for our client’s heavy equipment needs. As the company is diversified, so are our clients; we understand this, and take it into consideration with each interaction by giving our customers…The Power of Choice.

Redhead Equipment is a Saskatchewan owned and operated dealership employing over 400 people in five Saskatchewan-based facilities. Focusing on the sales and service of Trucks, Trailers, Construction, Agricultural and Forestry Equipment, the company has been a dynamic and innovative leader in the marketplace for over 63 years and is currently one of the largest equipment dealers in Saskatchewan. Redhead Equipment is proud to be able to say that it offers superior product lines, state-of-the-art facilities and unrivaled customer service.

Redhead Equipment got its start in 1948 under the name of W.F. Fuller Machinery Limited. Gordon Redhead worked there until 1968 at which time he purchased the business and changed the name to Redhead Equipment. Gary Redhead, Gordon’s son, joined the family business in 1969 and worked with his father until 1980 when he bought his father’s interest in Redhead Equipment and became the President and CEO. Gary Redhead continues to run the business today.

Redhead Equipment was originally a Champion Motor Grader Dealer, but expanded in 1971 to include the John Deere Construction Equipment line. In 1990, they diversified operations further by adding Mack Trucks to the selection of equipment they offered. Redhead Equipment resigned as the John Deere Dealer in 1991 and acquired the Case Equipment dealership which included both construction and agricultural equipment. In 1998, Champion was purchased by Volvo Construction Equipment and as a result, in 2001, Redhead Equipment added Volvo Construction Equipment to the list of product lines it carried.

In 1998, Redhead Equipment purchased Southwest Pro-Ag, an agricultural implement dealership in Swift Current, further expanding the company into South-Western Saskatchewan. To better serve the growing business, also in 1998, Redhead Equipment constructed facilities in Swift current, Lloydminster and Regina; earning themselves a cover story in Border Business Magazine.

In 2004, Lakeland Implements was purchased in Lloydminster, adding agricultural equipment to the truck and construction operation that already existed in that city. 2007 brought the construction of a new facility in Saskatoon, amalgamating the two former branches into one state-of-the-art facility, providing a diversified clientele with one-stop-shopping. 2007 also brought the acquisition of Boundary Motors in Estevan, further expanding the business into the South-East corner of the province.

With each new building, expansion and equipment line added to Redhead Equipment, the company has been able to provide its clients with more tools to support their equipment needs. The growth of this company has brought it to a place where The Power of Choice is not just a slogan, but a story of how this company became what it is today.