Founded in 1931, Riesterer & Schnell now encompasses many locations in Northeastern, Eastern and Central Wisconsin. Our goal is to deliver innovative solutions with an unmatched sense of urgency, so your equipment is ready when you are! Each of our locations and departments has everything you need to increase your efficiency with the uppermost customer satisfaction and competitive prices. We are determined to provide the best equipment for those committed to their land. As the world changes, so does our equipment. Let us help you find the right equipment that will increase your yields and provide the most beautiful landscapes you have ever seen. Our sales team is committed to finding you the right product that will fill your needs.

Company details

2209 Clermont St , Antigo , Wisconsin 54409 USA

Locations Served

Manufacturers Represented

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Market Focus:
Nationally (across the country)

For over 86 years, Riesterer & Schnell Inc has remained family-owned by three generations.

Our company started with 3 entrepreneur’s during the great depression in 1931. With scare jobs and tight budgets, 3 men: Frank and John Riesterer and their fishing companion Henry Schnell pooled in all their resources and built a 20x20 foot building on the same land on which the Chilton location stands today.

In November 1931, we expanded and built a 26’x40’ repair shop. Consecutively, the company purchased a milk truck and John began a lengthy milk hauling Career.

In 1934, after Prohibition, the Riesterer & Schnell Family added the Cedar Creek Tavern to their growing business at the same location. The tavern operated from 1934-1979. Later the family also added a car dealership to the same sight.

Purchasing a 1939 Ford Ferguson Tractor franchise in 1939 was our first step into the farm equipment business. Later, New Holland farm equipment was added in 1948. When Ford tractors joined with New Holland in the 80’s, we remained a New Holland dealer for many years.

In 1960, Riesterer & Schnell officially became a John Deere dealer with the purchase of Chilton’s John Deere dealer, requiring further remodeling and expansion.

The team at Riesterer and Schnell is hardworking, personable, and work hard to keep “Coming Through for You”.