The main TAHA services can be described as below;
i. Creating Business Enabling Environment This is mainly achieved through following key activities:
• Maintaining positive dialogue with the Government of Tanzania and Development partners to ensure that there are supportive policy and regulatory frameworks.
• Resource mobilization for industry development programs.
• Establishing and maintaining solid relationship with partners at different levels both local and international.
ii. Technical Support Services These are activities implemented by TAHA and partners to enhance the industry capacity to produce quality and reliable products according to the market requirements. This is mainly realized through:
• Farmers’ mobilization and capacity building programs.
• Provision of industry logistic services such as clearing and forwarding, trucking, cargo consolidation and handling, airfreight bookings and negotiations, etc through it vibrant logistic company TAHAFresh Handling limited.
• Ensuring that markets standards and their governing systems are well translated to farmers for compliance purposes.
• Facilitating access to innovative finances.
iii. Industry Promotion, Communication and Information Management TAHA’s role and responsibility is also to ensure that the Tanzania horticulture is well profiled, opportunities are exploited and there is adequate information sharing to facilitate smooth business transaction amongst partners. This among other things involves:
• Branding of TAHA and the industry through various promotion platforms at the local, regional and international levels.
• Facilitating trade and linkages amongst partners
• Ensuring optimal information/communication flow inside and outside the industry. TAHA manages the Marketing and information system (MIS) in which various products are delivered to stakeholders as part of the services to the industry.