Tractors and Farm Equipment Limited (TAFE)

Tractors and Farm Equipment Limited (TAFE), a US $1.6 billion tractor major incorporated in 1960 at Chennai, India, is the third largest tractor manufacturer in the world and the second largest in India by volumes, with a 25% market share of the Indian tractor industry and a sale of approximately 148,000 tractors (domestic and international) annually. TAFE`s partnership with AGCO Corporation and the Massey Ferguson brand for 52 years is an outstanding example of TAFE`s commitment to its values of building long-term relationships with its stakeholders, through fair and ethical business practices. In the Indian market, TAFE has earned the trust of its customers through its wide range of products that are known for high quality and low cost of operation, backed by over 1000 strong distribution network that effectively supports its three tractor brands of Massey Ferguson, TAFE and Eicher.

Company details

35, Nungambakkam High Road, Nungambakkam , Chennai , 600 034 India

Locations Served

Business Type:
Manufacturer
Industry Type:
Agriculture
Market Focus:
Globally (various continents)

Tractors and Farm Equipment Limited (TAFE), a US $1.6 billion tractor major incorporated in 1960 at Chennai, India, is the third largest tractor manufacturer in the world and the second largest in India by volumes, with a 25% market share of the Indian tractor industry and a sale of approximately 148,000 tractors (domestic and international) annually. TAFE's partnership with AGCO Corporation and the Massey Ferguson brand for 52 years is an outstanding example of TAFE's commitment to its values of building long-term relationships with its stakeholders, through fair and ethical business practices.

In the Indian market, TAFE has earned the trust of its customers through its wide range of products that are known for high quality and low cost of operation, backed by over 1000 strong distribution network that effectively supports its three tractor brands of Massey Ferguson, TAFE and Eicher. TAFE exports tractors in partnership with AGCO and independently, powering farms in over 82 countries including developed countries in Europe and the Americas.

Besides tractors, TAFE and its subsidiaries have diverse business interests in areas such as farm machinery, diesel engines, batteries, transmission components, panel instruments, engineering plastics and hydraulic pumps and cylinders. From a small beginning with just one tractor model in 1961, TAFE today is recognized as a high quality mass manufacturer with an extensive product range to meet every farming need, innate engineering strengths, uncompromising focus on quality and an immense fund of experiential knowledge gained through designing, developing, manufacturing and supporting tractors that are synonymous to reliability and ruggedness. TAFE's R&D facilities are centers of excellence, renowned for their innovative design and engineering expertise, and have been recognized by the Department of Scientific & Industrial Research, Ministry of Science and Technology, Government of India. Extensive research and testing ensures that TAFE's products and aggregates meet its exacting performance standards.

TAFE's first overseas plant in Turkey went on stream in 2010 and manufactures a range of tractors for distribution in Turkey through AGCO's dealer network. With its acquisition of Eicher's tractor business and engines plant in 2005 through a wholly owned subsidiary, TAFE presently has four tractor plants in India, an engines plant and two engineering plastics units besides other facilities, employing over 2500 engineers apart from a number of specialists in other disciplines.

TAFE believes in sound corporate governance and has illustrated the same through the years by establishing a solid balance between being a consistently profit-making company while keeping ethical business practices and values intact. In 2008, TAFE won the Star Award for Unlisted Companies from Business Standard newspaper and has been awarded the Samman-Patra for over a decade since 1998 for prompt payment of statutory levies such as the Central Excise. TAFE's direction is deep- rooted in CSR, contributing to the environment and to society while facilitating business growth, thereby establishing the role of a responsible corporate citizen. TAFE's social focus has been significant since inception and it contributes in the areas of education, healthcare, agriculture and community development and in supporting traditional art forms.

TAFE is committed to the Total Quality Movement and three of its tractor plants are certified under ISO 9001 and also under ISO 14001 for their environmentally friendly operations. TAFE was recently conferred the Corporate Citizen of the Year award by the Public Relations Council of India in March 2013. In the recent past, TAFE has garnered three TPM Excellence Awards for various plants from the Japan Institute of Plant Management, the Frost & Sullivan - IMEA Award for significant progress towards reliable processes, the Regional Contributor Award for quality supplies from Toyota Motor Company, Japan, and the Manufacturing Supply Chain Operational Excellence - Automobiles Award at the second Asia Manufacturing Supply Chain Summit for its supply chain transformation, as well as a number of other regional awards for TPM excellence.

TAFE has the distinction of having received the commendation for 'Significant Achievement on the journey towards Business Excellence' by the CII-EXIM Bank Business Excellence Award jury in 2012.

TAFE is a part of the Amalgamations Group based at Chennai, one of India's largest light engineering groups, comprising of 41 companies, involved in the design, development and manufacture of diesel engines, automobile components, light engineering goods, plantations and services.

The philosophy that drives TAFE was first enunciated by its CMD in 1992. 'To us in TAFE, Excellence is not something that we engineer, inspect and input into our tractors. It is an innate desire to attain the best that comes from within each of us. It defines our lives at work and at home and ripples out into the world around us'. (Source: Corporate Film-1992).

This inspired TAFE to evolve its Vision & Values in 1999, through a company-wide participative exercise with external facilitation from IIM, Bangalore. The Vision &Values statement captures key elements of TAFE's culture, strengths and aspirations. Subsequently, Warwick Manufacturing Group (WMG), UK, facilitated each element of the V&V being linked to CSFs of the company to translate 'Vision' to 'Reality' through a Vision to Reality Plan (VTRP) that forms basis of the company's Business Plan.

To achieve the distinction of the first choice among the farming community of India and ensuring a growing presence in international markets through setting leadership standards of performance and customer care in the agricultural machinery business.

TAFE's core values define our beliefs, principles and practices. It outlines the conduct of business in our everday lives, dictates our overarching vision and corporate strategy.
The new core values logo is a symbolic depiction of progress, energy and integrity. It vividly portrays the value sets practised within the organization.
The outer wheel indicates enduring progress and the inner chakra infuses whorls of energy that permeate the entire organization. The inner white space attributes justice and fairness, the perfect canvas for inscribing our values.

The Amalgamations Group entered the tractor business in 1960. Simpson & Company was already making Perkins Diesel Engines and the founder chairman of the group, Mr. Anantharamakrishnan's own great interest in agriculture and the Green Revolution in making, made the group grab the opportunity to make tractors when it presented itself.

Standard Motor Products of India Limited had been assembling Massey Ferguson tractors in India for Massey Ferguson India, which was a Bangalore based company handling the entire MF business in India. Massey Ferguson was looking for a company that would, in a phased manner, manufacture its tractors in India and successful negotiations with The Amalgamations Group lead to the group taking over the Bangalore operations and moving it to Chennai, then Madras. The new company was called Tractors and Farm Equipment Limited.

On December 15, 1960, Mr. S. Anantharamakrishnan announced at a press conference at Chennai, his plans to manufacture tractors and implements at Simpson's Industrial Estate in collaboration with Massey Ferguson of Toronto. At that time, the estimated demand for tractors in India was 12000 tractors per year and TAFE was allocated a capacity of 7000 tractors a year. Initially 50% of the tractor was built with indigenous content but within two years this rose to 85%. From these early beginnings, we are proud to have risen to a turnover of US $1.6 billion and a sale of over 148,000 tractors (domestic and international) in the year 2011-2012, apart from the distinction of being India's largest exporter of tractors consecutively for the last three years.