Influencer Engagement Services
The Alliance engages food chain influencers and promotes consumer choice by helping them better understand modern animal agriculture. We provide key audiences (including restaurant, retail and foodservice brands, media outlets, dietitians and bloggers) with information about animal agriculture including farmers and ranchers’ commitment to excellence and continuous improvements in critical areas like animal welfare and sustainability.
We provide opportunities for restaurant, retail and foodservice brand leaders to connect with farmers and learn more about agriculture by hosting webinars, farm tours and lunch and learns along with providing the industry’s perspective by speaking at various events. We also offer support and guidance to brands that are facing pressure from activist groups.
Recognizing that farm animal care at all stages – on the farm, during transportation and at processing facilities – is of utmost importance, we work closely with USDA to provide a voice on behalf of all animal agriculture stakeholders in international discussions.