The Shape Of Today’s Cow Nutrition Video

From a mindset of lowest-cost cow production, the U.S. beef industry is increasingly moving to optimizing inputs. Ron Scott, director of beef research for Purina Animal Nutrition, says research shows that proper nutrition of the cow in all trimesters of gestation is not only more cost-effective in the long run, but critical for the health, well-being and development of the fetus and eventual calf. A better plane of nutrition for the cow throughout her pregnancy means a healthier, better-performing calf when it hits the ground. Dr. Scott talks about this concept and Purina’s 12-month cow care program, called “sustained nutrition,” which is designed to keep cows at a more consistent plane of nutrition throughout the year and provide a higher-quality calf crop.