Alex and Rachel Rossler did not come to the horse trailer industry in the traditional ways. Neither roped, ran barrels, or even showed horses. That is probably what took everyone by surprise in 2007 when they decided to purchase Circle M Trailers. Within 2 months of purchasing the dealership, they left their home in Lafayette, LA and relocated with their two children near Dallas, TX.
“I’m certain everyone thought we were crazy”, joked Rachel. “But Alex and I were convinced that this business was a good fit for us, provided a very family friendly atmosphere where the children could be involved, and would utilize our skills.”
After a 4 year tour with the US Coast Guard and completing his degree from the University of Louisiana, Alex started his own business operating oil and gas platforms in the Gulf of Mexico. Rachel’s background after college focused on marketing and finance. “We both ran our own businesses before”, said Alex “and quickly realized one thing about being an entrepreneur; you can learn any product, but you have to be passionate about serving the customer to be successful.”
Five years later, Rachel and Alex are passionate about both their product and their customers. Being exclusive dealers ofPlatinum Coach with Outlaw Conversions they have aligned themselves with the premier names in the industry, and are consistently ranked as the #1 dealer. They recently built and moved to a new location in Kaufman, TX with additional service bays, a full retail center, and added the Aluma line of aluminum utility trailers.
“Given the economy the last few years, it has not been easy …. but what has made it worthwhile are the thousands of sales and service customers we have had the privilege of serving. They are the ones that deserve our thanks!” -- Alex Rossler