In 1383, Francesco di Matteo Bellandi, a member of “The Art of Wool” one of the major medieval textile dyeing groups, partnered with Franciesco di Marco Datini, a legendary trader from the city of Prato. His penchant for purple was shared by the entire civilized world. This colour, a bright red with shades of violet was traditionally obtained from the maceration of clam shells. Two centuries later, the coveted purple would be extracted from a tree brought from a distant country in the “West Indies” region. The tree is called Brazil Wood. From which the name of the country is derived.
In 1923, Italo Bellandi, originally from the same town as the textile dye craftsman in Tuscany, arrives in Brazil.
Trained at the “Professional School of Fabrics and Dyes” of Prato, he founds a dye industry “Bellandi e Cia. Ltda” and, as a tribute to the Indian masters of colour, he brands his product “Guarany”.
Three symbols mark Italo Bellandi’s venture: the copper mixing pan, in which colour dyes were prepared; the model A Ford, with which he delivered his products and Guaranita (the little indian), a symbol dedicated to the female users of dyes.
With the arrival of the 2nd generation in the 1940s and the need to change the packaging of the dye, Guarany expands its activities. The second product division is born and the company changes its name to Indústria e Comércio Guarany and, in a very modern factory for the time and with automatic lines imported from the United States and Europe, starts producing lithographed cans.
Other household products are incorporated. Among them is one familiarly known as the “insecticide pump “, which in the 1970s, gives rise to a whole line of sprayers, dusters and atomizers for farmers of small and medium size properties. With this industrial experience, Guarany acquires the knowledge and skills to develop its own proprietary technology in the design of agricultural sprayers.
In the 1980s, and in its 3rd generation, the company’s horizons broaden as it enters the international market. The technology developed over the years is quickly recognized in over 40 countries around the world, from Argentina to New Zealand, from Bolivia to the United States, from Venezuela to South Africa, from the Dominican Republic to Nigeria and from Peru to Mexico.
Guarany sprayers promote and reinforce a new concept in spraying, which seeks to integrate the machine to man and the man to the field, bringing in innovations for various applications in both design and function. The Equipment Division (DEQ) offers a complete line of products to address the different market segments: household, gardening, horticulture, agriculture, forestry, public health and urban pest control. In the Arts and Crafts Division, Guarany offers the most complete product line for perfect dyeing: dyes for cellulose-based fibres, dyes for protein fibres and colour fixing agents. The dyes enable versatility in deployment and can be used to recover and customise clothing, as a creative hobby or even as an occupational therapy method.
With the contribution of many generations, Guarany today exports to over 60 countries, having established itself in the international market as one of the most renowned manufacturers of agrochemical application machines and also equipment for the combat of endemic disease vectors, and devices for fighting forest fires through two, highly specialised divisions.
The ISO 9001 and 14001 certificates, as well as the certifications issued by other respected international institutes testify to the company’s ongoing search for world class quality through technological innovation. After 90 years of activity in the market, the Guarany philosophy is reaffirmed. As a cell in the world of which it is part, the company must also serve the entire community and be aware that there is a close dependence among all things, as events affect each other, mutually modifying all the time, like a large delicate and complex network of planetary scale. This is the reason for its development within the principles of economic, social and environmental sustainability.