With the support of FAS’s Cairo office, USSEC has worked with poultry producers in the Middle East region for several years, focusing on the economic benefits of using high quality U.S. soybean products. Soybean meal is becoming the major source of high-quality protein used in poultry feed, replacing protein sources from animal origins. Using U.S. soybean meal, poultry producers are promoting their processed chicken as raised on a vegetarian diet, which they sell at a premium price in countries such as Saudi Arabia and Jordan. Many Middle Eastern consumers seek out poultry products produced using vegetarian diets for a variety of cultural and health-based reasons. In the Middle East region, soybeans have a strong reputation as a healthy product driving consumer preference for chicken raised on vegetarian meal rather than animal-based proteins. USSEC has been working closely with crushers in the region to help them with dehulling; improving the quality of both soybean meal and soybean oil; improving their ability to manage risk; and marketing their products in the region. Crushing plants in Egypt are mainly importing U.S. soybeans (55 percent U.S. market share in 2014/15). They then export their products of soybean meal and soybean oil to the neighboring countries in the region. Crushers prefer U.S. soybeans due to consistent quality and availability. Their customers also prefer the quality of soybean meal and soybean oil produced from U.S. soybeans.